Design Process with Agile Delivery

Methodology

Blended Design Thinking, Lean Start-up and Agile methodologies are used to ensure the work is designed and delivered to bring out greater experiences.

Design Thinking

Design Thinking is a technique where a business can rapidly assess the feasibility, viability and desirability of a product or service, leading to innovation. It helps to answer critical business questions through research, prototyping, and testing ideas with potential users.

Agile Delivery

Lean start-up and agile together with the right mindset, governance and pragmatism allows to iterate and drive innovation while delivering to a high standard.

The benefits of conducting a Human Centred Design
(HCD) approach

Stakeholder alignment through collaborative discovery, daily check-in’s and close collaboration with key decision makers to ensure alignment with project's vision of the offering and user-centric prioritisation of the backlog.
Continually nudge the offering into a “more right” direction by staggering the UX efforts with development through an integrated Lean UX and Agile process to allow efficient rapid response to change and customer feedback.
Through qualitative research unpack the users' key pain points to identify opportunities for simplification and enhancement of the user experience.
Gain a depth of understanding through listening and learning from end users in the field to develop the necessary empathy to be able to walk in their shoes and more effectively design for their needs.
Think more broadly than the supplied requirements, by bringing knowledge from the problem space (i.e. what is driving a person outside the solution) in order to multiply support for different perspectives.
Assist with shaping product direction & strategy by identifying competitive differentiators that will create the highest value for key users whilst considering scalability for future phases (i.e. ‘build the space’).
Open design process through regular cross functional check-ins to ensure feasibility and viability of proposed solution and team alignment throughout the delivery process.