School Search
Each state primary and secondary schools are zoned in a catchment area, this may include a few suburbs in the same catchment. Families must live in the catchment area to automatically qualify for their child’s enrolment. Each school has their unique offerings, with all the information available, it is hard for parents to find the right place to search for relevant information.
Quantitative Research
Parents/guardians find it very hard searching for the right school for their child.
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Insights from qualitative research - one on one interviews
“I don’t know where to start”
“Catchment area is confusing"
“Information is everywhere, and hard to narrow down to one choice”
“I’m scared to make the wrong choice for my child”
Michelle's biggest pain point of being annoyed at searching and reading up on multiple websites for information regarding specialist programs schools have to offer. She finds it difficult to compare her options to make a decision on choosing a school for her sons.
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Addressing the user insight from "I don't know where to start" to starting the school search from the user's address or chosen region.
Solution
A website and responsive design mobile app to search for a school by region and study area. The search results show the school zones in the region/area and outlines the key points on the school’s offerings in the school’s catchment area. If the user searches for a Catholic school, the Parish zones for that school will show. Search results for a special needs school will outline the bus route zones. The user will also be able to book a school tour and gain relevant insights and news upon signing up and submitting the user profile form.
