Waterfall Project
The Fashion Advocate
The Fashion Advocate is an Ethical Fashion online store where designers can sell their ethical fashion products. The designers who sell their products through the Fashion Advocate don't have any control or visibility of their products' performance and need to liaise with the owner of The Fashion Advocate to know how their products are performing.
Research - Affinity mapping after interviews and survey results
Themes include the user's empathy towards their customer and the need to understand their customers' motivations and behaviours.
Testing - Accessibility
After testing the pink brand colours for accessibility, we found them failed the colour contrast test on white. The client agreed to adjust the pink to a purple colour to pass the contrast test.
Solution
An analytics dashboard for label owners to help them manage their products and improve the visibility to track their brand’s performance.
Minimal Viable Product
• Sales Data • Product Units • Page Views for Products/Bio Page • Sales Vs Social Media Promotions • Download Report Function • Target Setting
• Repeat Customers Vs Unique Visitors • Transactional List • Open Orders • Weekly/Monthly Trend Spotting • Popular Social Media Campaigns
• Abandoned Cart Data • Product Ranking by Sales/Views • Number of Site Visitors
Agile Project
Limbr
Limbr is a startup on a mission to make mental health care more accessible and acceptable. Entrepreneurs and freelancers need modern well being support in a safe space to address any work related issues that may affect their mental health.
Research and Insights
Q: How do you define social stigma around well-being in the workplace?
A: “Making people happy requires you to ignore yourself.”
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Q: How do you overcome the barriers of social stigma?
A: “What’s best for me isn’t what’s best for the company”
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Q: Are you aware of any benefits of writing about your experience to do with your well-being?
A: “You need to know who to talk to so people don’t use issues
against you. We’re programmed to judge people immediately.”
Chase's biggest pain point of disappointment and hopelessness, after his peer avoids speaking with him face to face about their work struggles and attempts to seek a support network online.
Collaborative whiteboard sketching to find the best possible solutions for the user flows and interfaces.
Testing
Solution
An app platform for the modern workplace to enable them to share and read their experiences through stories in a safe and supported space.
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Prototype link:
Lean Project
Career Crafter
Career Crafter provides work opportunities for university students and graduates. After user testing with sketch concepts, the students found it useful to enter in their details at the profile login stage that auto generates a professional profile summary, instead of trying to write a professional profile summary first. This process leads them to easily help the users build a CV.
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Collaborative blank canvas brainstorm
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Solution
A profile login that would lead to the user to build their CV and cover letter. A personal summary would auto populate after the user would enter all their details in the profile building stage to address the user's main difficulty when creating a profile and CV. A dashboard in the user profile to view jobs matching with their skills, employer views and CV ratings against their peers.
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How might we help users find their ear phones?
Press earphone button to hear who's the lost earphones belong to and to return them to the nearest store. Another user will not be able to use the found earphones. If they try, they will only ear the automated voice of who the original owner is of the earphones.
